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Phone: (914) 722-4177 Fax: (914) 722-4179 Email: Michael@MichaelGrantDirect.com |
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Michael Grant Michael Grant Direct 115 Carthage Road Scarsdale, NY 10583 (914) 722-4177 |
Services
The short descriptions that follow provide examples of some of the types of assignments that Michael Grant Direct has completed. STRATEGIC PLANNING Long Range Planning - Sales & Profit Projections via Name Migration Model created to project sales and profits over a five-year period. Model has been successfully used in a variety of situations: for start-ups, for spin off catalogs as well as for on-going businesses. Based on a sophisticated name migration model. Business Plans/Acquisition Analysis Completes due diligence studies for investment banking firms and for others to validate marketing history and to validate acquisition prices. Forecasting Develops full year, seasonal and book by book demand and order forecasts for single and multi-title catalog companies. MARKETING, CIRCULATION, MERCHANDISE AND DATABASE DEVELOPMENT PLANNING AND ANALYSIS Interim Circulation/Marketing Support for Catalogers Michael Grant provides interim Circulation/Marketing Department management when clients are short staffed or in-between employees, performing all Marketing Department functions. Marketing/Circulation Planning and Analysis with Contact Strategy Development Works with clients to develop marketing/circulation plans. Includes identifying appropriate contact strategies for each season, mailing and segment. Analyzes results for each segment to the contribution level. Contact strategies are based on segment contribution history and utilization of RFM and all available client data. Prospecting and Cooperative Databases Completes rented list selections for mailings identifying test and continuation lists for mail or insert programs. Works with all cooperative database providers to utilize the many models offered to generate the most profitable names. Recency, Frequency and Monetary (RFM) and House File Segmentation Reviews and revises RFM segmentation schemes for buyer and non-buyer segments. Marketing Programs Develops marketing programs to incent buyers to make additional purchases. Merchandise Analysis Analyzes performance of merchandise offered, reviewing results by units, dollars, margin, price offered/sold. Service Bureaus Acts as liaison to service bureau, writing merge purge instructions and managing all processing efforts at bureau. Internet Order/Demand Match Backs Addresses the increasingly important area of matching back Internet demand and orders to the appropriate catalog mail cells. Database Design, Development & Implementation Creates conversion plans or database design when moving database from one service bureau to another. Modeling and Analysis Works with mailers to determine when to build regression models and which models to have created. Process Definition Documents data flow for all order/demand sources to ensure that all information/customers are captured. Data Integrity Validates that data captured is accurate. |
